“TOBACCO A CURABLE DISEASE – ORAL CANCER CAN BE CONTROLLED”

** “TOBACCO A CURABLE DISEASE – ORAL CANCER CAN BE CONTROLLED”

–       Dr Pawan Gupta at the 26th NZIAPSM CON at MMIMSR, Mullana, AMBALA

In a groundbreaking session at the 26th North Zone Annual Conference at MMIMSR, Mullana, Ambala, Dr. Pawan Gupta, a distinguished surgical oncologist and pioneer in Tobacco Cessation Intervention, delivered a resounding message – tobacco is a curable disease and oral cancer can be controlled with the right interventions. The talk was chaired by Dr. Sonu Goel and Dr. Jai Kishan

Dr. Gupta, the Founder Director of ICanCaRe and Senior Director of Surgical Oncology at MAX Institute of Cancer Care, Vaishali, Delhi NCR emphasized the critical need to treat tobacco as a disease for a 100% success rate in curing it. His #advisequittobacco campaign urges healthcare professionals to adopt the “ASK, ADVISE, and REFER” approach, recognizing the moral responsibility and ethical practice of incorporating Tobacco Cessation into healthcare.

During his talk on “Newer Strategies for Tobacco Cessation and Oral Care,” Dr. Gupta unveiled innovative approaches, including the highly successful #ABCDtobaccocessation method and the Chota daana campaign. This approach, coupled with the ICanCaRe Tobacco Cessation protocol, has achieved a remarkable 100% quit rate. Dr. Gupta also showcased TrisCaRe, an ingenious mouth-opening device designed to assist betel nut users in quitting tobacco and mouth-opening due to submucous fibrosis.

The ICanCaRe Academy, under the #SAVEtheyouth initiative, collaborates with the Indian Association of Public and Social Medicine (IAPSM) to build capacity for effective tobacco control. This comprehensive program involves sensitization, digital interventions, and the creation of a network comprising Tobacco Marshals, Ambassadors, and Cessation Specialists. Over 1,000 doctors have been trained through the ICanCaRe Academy, contributing to a promising future for a tobacco-free society.

Dr. Gupta’s call for an “Advice Quit Tobacco” campaign underscores the pivotal role healthcare professionals play in addressing the root cause of various diseases associated with tobacco consumption. He stresses that no disease can be fully cured if patients continue to use tobacco.

Recognizing the complexity of tobacco as a disease and its role as a root cause of numerous health issues, ICanCaRe’s capacity-building program aims to reach across India through the #SAVEtheyouth campaign. This initiative involves sensitizing against tobacco, assisting users to quit through a digital protocol intervention, volunteer training for capacity building, and enforcing a tobacco-free society. ICanCaRe looks forward to collaborating with Institutes to set a center of Excellence for Capacity building for Tobacco Cessation.

Dr. Gupta’s extensive research has led to the establishment of a simplified digital Tobacco Cessation protocol on the ICanCaRe Tobacco Cessation APP, and he is the author of several books on this subject. His commitment to educating the medical community and the public is evident through the success of ICanCaRe Academy’s training programs.

As a gesture of gratitude, ICanCaRe extends thanks to the 26th NZIAPSM Annual Conference organizing team, especially Dr. Anshu Mittal and Dr. Saras Sanchaya, for their invitation to this enlightening event.

The future looks promising for the #ICanCaRe initiative, as young doctors at the conference express eagerness to implement the ICanCaRe protocol in their future practices. Dr. Pawan Gupta’s mission for a tobacco-free society gains momentum, providing hope and inspiration for a healthier tomorrow.

#ICanCaRe #ICanCaReAcademy #PawanGupta #SAVEtheyouth #TobaccoFree #TobaccoMarshal #CTCS #OCTC #NZIAPSMCON #anshumittal #IAPSM #TobaccoCessation #anshumittal #sonugoel #sarassanchaya #TobaccoCessationIntervention #CapacityBuildingForTobaccoCessation

Quitting Tobacco Strategy and Capacity Building – ICanCaRe Protocol

Quitting Tobacco Strategy and Capacity Building – ICanCaRe Protocol

Quitting tobacco is frustrating. And for a healthcare professional it is a challenge! Every day whatever discipline one is practicing, tobacco users, do visit your clinic. Most of the symptoms the patient has are also related to tobacco use – smoking, chewing, or vaping. The outcome of treatment is compromised if the person continues to use tobacco, thus losing trust with the patient.

It is also seen that a doctor who addresses the issue of tobacco with the patient and goes the extra mile in guiding the person to quit tobacco gains instant recognition from the patient and family. By doing this the doctor does gain directly and indirectly better value in society and definitely more clientele.

268 million people in India use tobacco in some form. The numbers are increasing every day. WHO reports that 70% of educated people who have taken tobacco for a substantial time wish to quit tobacco. They try it unsuccessfully by themselves and frustrated look for support from medical professionals. Medical professionals need to be skilled in tobacco cessation.

I am an Oncosurgeon, practicing for 27 years now.  70 % of my patient are tobacco addicts, as is the case with all other medical professionals, except a few branches. My initial intervention was restricted to just asking the person to quit tobacco. Beyond that I did not know, referring to the psychiatry department was not agreeable, and more importantly, the low quit rate was not acceptable. So, my journey into tobacco cessation began with a deeper understanding of the psychosocial and physical patterns of tobacco addiction and coming up with a successful ICanCaRe intervention model. ICanCaRe launched a comprehensive tobacco control program as SAVE the Youth Campaign.

QUITTING TOBACCO – is now easy

Tobacco addiction is multifactorial. The skill lies in assessing each of the components and balancing the issue with the patient. The intervention is individualized and is not a copycat prescription for all. The most important roadblock for every patient is the “Fear of Failure”. ICanCaRe incorporated all the components into digital format http://app.icancare.in and made it simple, scalable, and saleable. The balance lies in managing withdrawals, cravings, suffering, societal pressure, and managing medical issues. This intervention process is simplified as “ABCD of Tobacco CESSATION” which is Active Motivation, Behavioural intervention, Co-morbidity management, and Drugs and medications like Nicotine-Acetylcholine receptor agonists and supplements.

ICanCaRe E-pharmacy for tobacco medications is available to ensure timely doorstep delivery of the medications to ensure compliance. And more recently multilingual virtual clinics have been introduced to help guide remote patients. Quit tobacco is now just a call away – 011-43077695.

The ICanCaRe standardized protocol for cessation has been designed, piloted, and implemented to help individuals quit any form of tobacco and smoking with ease. This protocol is tailored to suit the individuals’ needs and habits so that adapting to the tobacco-free routine is easy and simple. More details are available at www.icancare.in/quittobacco

Quitting tobacco is now available, feasible, and effective!

CAPACITY BUILDING – ICanCaRe Academy

Capacity building is the absolute need of the hour so that the HCPs are readily available across every corner of the country to offer help for a cessation to their patients. Every hospital needs to establish a dedicated cessation center with a dedicated team to offer assistance in quitting and oral examination.

ICanCaRe Academy – introduced the Certified Tobacco Cessation courses accredited with GUJARAT UNIVERSITY to train doctors and health care workers across India. Lots of trained skilled HCP and Tobacco cessation clinics are needed across India. Tobacco MARSHALs in society are trained influencers who motivate people to SAVE the youth. www.icancare.in/academy

The pillar of success for the program lies in visibly, available skilled and networked Health Care Professionals following a reproducible digitalized intervention for a successful outcome.

At ICanCaRe we are committed to SAVE the youth by sensitization, assisting them to quit, Volunteer Training, and Enforcing tobacco control.

ICanCaRe is here to stay with its innovative 360-degree intervention for tobacco cessation.

Collaboration and synergizing together are the way ahead to putting an end to this pandemic. ICanCaRe is open for collaborations with institutions, hospitals, pharmaceutical companies, and tech-based institutions to amplify cessation across the country.

Join the ICanCaRe community to #SAVEtheyouth www.facebook.com/groups/icancare.

(The Author – Dr. Pawan Gupta M.Ch. is Director of Surgical Oncology at Max Super Speciality Hospital, Vaishali. Patparganj and Noida. He authored the book – Win Over Tobacco Made Easy, Be Smart Do Not Start and is highly recognized for his work on Oral Cancer and Tobacco Cessation. He is the convenor for the Certified Course in Tobacco Cessation at Gujarat University. He launched the #SAVEtheyouth campaign and Tobacco MARSHALs in the community)

 

REACH OUT FOR TOBACCO CESSATION

Dr. Pawan Gupta at the Annual Conference of Foundation for Head and Neck Oncology 2022, Guwahati

Dr. Pawan Gupta, Director of Surgical Oncology HN, MAX Institute of Cancer Care – EZ and Founder of ICanCaRe was invited faulty at the annual conference of the Foundation for Head and Neck Oncology held at Guwahati from 4-6th November 2022.

It is an honor to be invited to deliver a talk at an august gathering of stalwarts who are at the helm of changing the scenario for head and neck cancer patients.

Gratitude to Dr. Prathamesh Pai, President, FHNO, and Dr. Ashok Das Organising secretary of the annual conference of FHNO 2022.

Dr. Pawan Gupta delivered a talk on “TOBACCO CESSATION STRATEGY AND CAPACITY BUILDING” Chair of the talk were Dr. Munin Baruah and Dr. Tasnin Rahman.

Dr. Pawan Gupta emphasized that Tobacco Cessation in India is different and the western methodology cannot be just copied for our Indian patients. The Indians have different sorts of problems and each problem needs to be addressed independently. Tobacco cessation is now available, feasible, and effective. ICanCaRe has evolved the methodology over a period of time and simplified it by laying down some simple protocols – put as ABCD of Tobacco Cessation. A standard intervention but customized for the individual as per digital protocol on the ICanCaRe app (http://app.icancare.in) has borne results.

The simplified protocol needs to be amplified with the involvement of everyone across society. People need specialists who can successfully treat this complex disease of Tobacco Addiction. ICanCaRe academy trains people at three different levels to get involved in tobacco control – TOBACCO MARSHAL, TOBACCO AMBASSADORS, and TOBACCO INTERVENTION SPECIALISTS (www.icancare.in/academy).  The course has been accredited by Gujarat University and is an intensive practical course to introduce standardized intervention for tobacco cessation across India. We need to have effective tobacco cessation clinics across India manned by a trained and skilled specialists, visibly present and networked with other specialists to benefit their patients.

The Talk was followed by a discussion on the use of Areccanut and controlling the same. Areccanut commonly called supari, Guha, etc is another big havoc causing a major public nuisance and promoting illness. The problem was highlighted by Dr. Pankaj Chaturvedi who led the panel discussion with panelists representing the society – Dr. Ashok Das, Dr. Tashnin Rahman, Dr. Chanmiki Miki,  Dr. Gayatri Gogoi, Mrs. Zublee Baruah, Mr. Amit Yadav, Dr. Ravi Kannan, Dr. Pankaj Chaturvedi, Dr. Prathamesh Pai, Dr. Pawan Gupta, Dr. Munin Baruah. It was decided to frame a Guwahati declaration on the outcome of the panel discussion.

Tobacco is a public problem and it is important that everyone gets involved and stand strong to subdue the Tobacco Industry.

Why an HN oncologist address Tobacco use in all their patients
Just addressing Tobacco can cure many of the lesions in the oral cavity

A vigilant eye can save a life. A regular oral examination is a must

Chota Dana Campaign

CAPACITY BUILDING at Different levels to SAVE the Youth
Raising voice against Areca Nut – Guwahati Declaration