Tobacco MARSHAL Program Launched in Odisha to Combat Rising Tobacco Menace

Bhubaneswar | April 13, 2025

In a powerful move to combat the growing menace of tobacco addiction and oral cancer in Odisha, I CAN WIN Foundation, in collaboration with ICanCaRe and Gupta Distributors, launched the Tobacco MARSHAL Program in Bhubaneswar. The introductory session was held at the Hanspal office of Gupta Distributors, graciously hosted by Mr. Prerit Gupta, Director, and supported by Mr. Rajesh Gupta, Chairman, Gupta Group of Businesses.

Led by Dr. Pawan Gupta, Senior Director – Surgical Oncology at MAX Hospitals, Delhi NCR, and Founder of ICanCaRe, the session educated the audience on early signs of oral cancer—highlighting the campaign message: “Catch Cancer at Stage 0 with Chhota Daana.”


👥 Dignitaries and Key Participants

The session witnessed the enthusiastic participation of several prominent individuals:

  • Mr. Biswajit Patra, Businessman and Secretary Elect, Rotary Club Bhubaneswar, expressed commitment to partner with ICanCaRe to take the Tobacco MARSHAL initiative to grassroots through Rotary channels.
  • Mr. Prashanna Kumar Mishra, Advocate, Odisha Bar Association, proposed tobacco awareness camps at Cuttack High Court for members of the legal community.
  • Mr. Rakesh Barick, Secretary, SAI Sports Association & Manager at Panasonic Odisha, showed interest in organizing a mega awareness drive with a seating capacity of 1000.
  • Ms. Ipshita Sarkar, Psycho-oncologist, actively addressed psychological aspects of tobacco addiction and guided participants through mental health aspects of cessation.

🔬 Real Impact: From Awareness to Action

The event was not just informative but also action-oriented:

  • Three participants were screened and found with restricted mouth opening and lesions, who were immediately guided for further diagnosis and treatment.
  • The revolutionary device TrisCaRe was introduced as a vital solution for trismus management in oral cancer and pre-cancer cases.

Dr. Pawan emphasized the availability of structured medical treatment to help individuals quit tobacco and highlighted the digital quitline (📞 9773856664) and the ICanCaRe App-based Quit Program that provides behavioral and pharmacological support.


💬 Questions That Matter

One of the most relevant and heartfelt questions came from Mr. Prerit and Mr. Anis:
“How can one resist peer pressure when everyone in the friend circle uses tobacco and alcohol?”
Dr. Pawan’s response was direct and empowering:

“Motivation is the key—and the good news is that medical treatment is available to help quit tobacco. With proper support and medication for just 3 months, one can be free from cravings and withdrawal symptoms.”

Mr. Anis, inspired by the session, immediately scheduled a consultation to help his father begin the tobacco cessation journey.


🔗 Watch the Full Program Here

📺 YouTube Live – Gupta Distributors https://www.youtube.com/live/vhsUxES-aKA


🌱 The Beginning of a Movement in Odisha

The session ended on a hopeful note, with Mr. Rajesh Gupta committing full support to the #SaveTheYouth campaign in Odisha. Volunteers came forward to enroll as Tobacco MARSHALs and pledged to spread awareness in schools, offices, and communities.


📞 Call to Action

💬 Want to be a part of this movement?
🔗 Register as a Tobacco MARSHAL here: www.icancare.in/academy/marshal
📞 Helpline: 9773856664
📧 Email: support@icancare.com

Together, let’s kill the modern demon – Tambaku-Asur.
Let’s save lives. Let’s save our youth.


https://www.linkedin.com/pulse/introducing-tobacco-marshal-odisha-groundbreaking-step-towards-whdcc

Tobacco Awareness Session at Prometheus School, Noida – February 12, 2025

🚭 Tobacco Awareness Session at Prometheus School, Noida – February 12, 2025

A powerful awareness session was conducted at Prometheus School, Noida, engaging 200 students in a critical discussion on the dangers of tobacco and vaping.

🔹 Organized by the Interact Club, led by Samaera Rana and Arush, the event was chaired by Mr. Mukesh Sharma, Chairman of the institution.
🔹 The session emphasized a zero-tolerance approach towards all forms of tobacco use, including vaping.
🔹 As a recognition of her leadership in promoting the cause, Samaera Rana was honored with the Tobacco MARSHAL Cap, Badge, and Mug by Akansha Sethi.

The message was clear: Say NO to tobacco and vaping – for a healthier future! 🚫🚭

Watch the instagram reel – https://www.instagram.com/reel/DGBHbllyuKK/?igsh=MWZrY2hrbjIxZXpnZg==

 

Album : https://photos.app.goo.gl/VevYCymkKEYp1Vw9A

 

LinkedIn : https://www.linkedin.com/posts/drpawangupta_tobacco-awareness-session-at-prometheus-activity-7296312971679473664-Cw83?utm_source=share&utm_medium=member_desktop&rcm=ACoAAANHt9AB9iqkQy108pFZnFtWwn520XpfHZE

 

FB: https://www.facebook.com/share/p/1B7tXXEf22/




USISTEF 2024 Award for ICanCaRe and Photodynamic Solutions Inc.

Dr. Pawan Gupta and Dr. Jonathan Celli were honored with the USISTEF 2024 Award for AI-Enabled Oral Cancer Screening and Treatment Project

We are thrilled to announce that Dr. Pawan Gupta, representing ICanCaRe (Indian partner), and Dr. Jonathan Celli from Photodynamic Solutions Inc., Boston (U.S. partner), have been honored with the prestigious USISTEF 2024 Award. This recognition was awarded under the joint call for proposals on ‘Critical and Emerging Technologies and Artificial Intelligence for Transforming Lives’ by the United States-India Science and Technology Endowment Fund. The project focuses on AI-enabled technology for oral cancer screening and treatment, addressing a significant healthcare challenge in India.

The award ceremony took place on October 10, 2024, at the Leela Palace, New Delhi. The Hon. Eric Garcetti, U.S. Ambassador to India, and the Hon. Dr. Jitendra Singh, Union Minister of State for Earth Sciences and Science & Technology, presented the award. Dr. Pawan Gupta graciously accepted the award certificate on behalf of both organizations, marking a significant milestone in the collaborative fight against oral cancer.

Oral cancer poses a severe public health challenge in India, largely fueled by high rates of tobacco use, betel nut consumption, and low awareness. Compounding these issues is the lack of adequate healthcare access, particularly in rural areas, which makes early detection and treatment difficult. These obstacles make it critical to develop new solutions to overcome the barriers to effective oral cancer screening and management.

This project aims to revolutionize oral cancer detection and treatment by developing a comprehensive, portable, and low-cost solution targeting high-risk populations. The innovative technology will incorporate AI-assisted autofluorescence and white light imaging for optical pathology diagnosis, ensuring early and accurate identification of pre-malignant and malignant lesions. Treatment will be initiated with tobacco cessation and facilitated through photo-biomodulation (PBM) and photodynamic therapy (PDT) for on-the-spot care of potentially pre-malignant lesions.

With this technology, ICanCaRe and Photodynamic Solutions Inc., Boston, are committed to transforming the way oral cancer is diagnosed and treated, particularly in underserved areas. We extend our heartfelt thanks to the entire team working on this groundbreaking initiative. Together, we strive to create a future where early detection of oral cancer is accessible to all, improving patient outcomes and saving lives.

Stay tuned for more updates on this revolutionary project!

#USISTEF #AwardWinner #CancerCare #AIForHealth #ICanCaRe #MaxOncology #InnovationInHealthcare #photodynamicsolutions #photobiomodulations #pawangupta #jonathancelli