Taming Oral Cancer in Odisha: A Community-Driven Call to Action

By Prof. Dr. Pawan Gupta
MS (Gen Surgery), M.Ch. (Surgical Oncology), FAIS, FSOG
Founder – ICanCaRe | Surgical Oncologist | Tobacco Cessation Advocate
📍 LinkedIn | 🌐 www.drpawangupta.in
📧 pawan@icancare.com | ☎️ 9773856664

🧠 Why Odisha Needs Urgent Intervention

Odisha holds the unfortunate distinction of having one of the highest oral cancer incidence rates in the world. The prime culprit? Chewing tobacco—widely consumed in forms like Khaini, Gudaku, Gutka, and Paan.

Despite being a highly preventable and early-detectable disease, oral cancer is claiming thousands of lives due to delayed intervention and lack of awareness.

🗓️ A Powerful Dialogue with Rotary Club of Bhubaneswar

On April 21, 2025, I had the privilege of conducting an impactful session titled:

“Taming Oral Cancer in Odisha – The Need for Tobacco MARSHALS”

This was hosted by the oldest Rotary Club in Odisha and presided over by:

  • President: Mr. Jnana Ranjan Rath

  • Secretary: Mr. Saroj Ku Mohapatra

  • Coordinator: Mr. Biswajit Patra

The interaction was spirited, solutions-driven, and community-committed.

🔍 The Stark Reality

  • 📌 50%+ of tobacco chewers are likely to develop oral cancer.

  • 📌 11.3% of youth (aged 15–17) in Odisha already use tobacco – well above the national average.

  • 📌 Most patients present in Stage III or IV, when outcomes are poor and costs are high.

🛠️ Our Mission: SAVE the Youth Campaign

We introduced the SAVE model, which forms the backbone of our strategy:

S.A.V.E.

Action

S – Sensitization

Schools, Colleges, Corporates, Communities

A – Assistance

Quitlines, Apps, Online Consults, E-pharmacy

V – Volunteering

Training of Tobacco MARSHALS

E – Enforcement

Tobacco-free zones, Policy Advocacy

We also showcased easy self-screening tools like:

  • 🔹 The Chota Daana Test

  • 🔹 The Four Finger Mouth Opening Test

💬 Community Speaks, Support Rises

Several community leaders stepped forward:

  • Mr. Arun Ku Rath and Mrs. Gitu Rath committed full support to expand the SAVE the youth campaign across Odisha and in Odia communities in Delhi.

  • Mr. Tanmay Das proposed setting up a dedicated Oral Cancer Centre, managed by ICanCaRe.

  • Mr. Prerit Gupta (Gupta Distributors) pledged sponsorship for the Tobacco MARSHAL starter kits.

Also present was Dr. Mami Parija, Devi Awardee and founder of Amrit Dhara Palliative Unit, who strongly advocated prevention care.

🔬 Innovation Meets Compassion

I demonstrated TrisCaRe—our patented device to help individuals with restricted mouth opening (a common side-effect of tobacco use).
Combined with our ICanCaRe App, trained specialists, and community outreach, this forms a robust, scalable model for real change.

🚀 Be Part of the Movement

We’re not just treating cancer—we’re preventing it.

You can be part of the solution:

✅ Volunteer as a Tobacco MARSHAL
✅ Help establish a cessation or screening centre
✅ Adopt the SAVE model in your school, office, or city
✅ Support us in taking this to the last mile

🧩 Let’s shift from “Why me?” to “Not me!”

💬 Final Word

The passion is high, the need is urgent, and the execution has begun.
Together, we can make Odisha a global example in cancer prevention and youth wellness.

📩 For partnerships, volunteering, or program details:

🌐 www.icancare.com
📧 support@icancare.com | ☎️ 9773856664
📲 Download the ICanCaRe App

🔖 Tags:

#OralCancer #TobaccoControl #TobaccoMarshal #SAVEtheYouth #ICanCaRe #ChotaDaana #OdishaHealth #QuitTobacco #TrisCaRe #CancerPrevention #BeSmartDoNotStart #HealthAwareness

Prof. Dr. Pawan Gupta MS ( Gensurgery) M.Ch. (OncoSurgery), FAIS, FSOG

PROFILE of PAWAN GUPTA

www.linkedin.com/in/drpawangupta

www.drpawangupta.in

pawan@icancare.com

USISTEF 2024 Award for ICanCaRe and Photodynamic Solutions Inc.

Dr. Pawan Gupta and Dr. Jonathan Celli were honored with the USISTEF 2024 Award for AI-Enabled Oral Cancer Screening and Treatment Project

We are thrilled to announce that Dr. Pawan Gupta, representing ICanCaRe (Indian partner), and Dr. Jonathan Celli from Photodynamic Solutions Inc., Boston (U.S. partner), have been honored with the prestigious USISTEF 2024 Award. This recognition was awarded under the joint call for proposals on ‘Critical and Emerging Technologies and Artificial Intelligence for Transforming Lives’ by the United States-India Science and Technology Endowment Fund. The project focuses on AI-enabled technology for oral cancer screening and treatment, addressing a significant healthcare challenge in India.

The award ceremony took place on October 10, 2024, at the Leela Palace, New Delhi. The Hon. Eric Garcetti, U.S. Ambassador to India, and the Hon. Dr. Jitendra Singh, Union Minister of State for Earth Sciences and Science & Technology, presented the award. Dr. Pawan Gupta graciously accepted the award certificate on behalf of both organizations, marking a significant milestone in the collaborative fight against oral cancer.

Oral cancer poses a severe public health challenge in India, largely fueled by high rates of tobacco use, betel nut consumption, and low awareness. Compounding these issues is the lack of adequate healthcare access, particularly in rural areas, which makes early detection and treatment difficult. These obstacles make it critical to develop new solutions to overcome the barriers to effective oral cancer screening and management.

This project aims to revolutionize oral cancer detection and treatment by developing a comprehensive, portable, and low-cost solution targeting high-risk populations. The innovative technology will incorporate AI-assisted autofluorescence and white light imaging for optical pathology diagnosis, ensuring early and accurate identification of pre-malignant and malignant lesions. Treatment will be initiated with tobacco cessation and facilitated through photo-biomodulation (PBM) and photodynamic therapy (PDT) for on-the-spot care of potentially pre-malignant lesions.

With this technology, ICanCaRe and Photodynamic Solutions Inc., Boston, are committed to transforming the way oral cancer is diagnosed and treated, particularly in underserved areas. We extend our heartfelt thanks to the entire team working on this groundbreaking initiative. Together, we strive to create a future where early detection of oral cancer is accessible to all, improving patient outcomes and saving lives.

Stay tuned for more updates on this revolutionary project!

#USISTEF #AwardWinner #CancerCare #AIForHealth #ICanCaRe #MaxOncology #InnovationInHealthcare #photodynamicsolutions #photobiomodulations #pawangupta #jonathancelli

ICanCaRe Pink Angel – Catch Them Early Camp 6th Oct 2024

ICanCaRe PINK ANGEL – CATCH THEM EARLY CAMP – 06.10.2024 with KAL & AVISHKA by MAX – Vaishali  and I CAN WIN FOUNDATION

The PINK ANGEL camp, held at Royal Nest, Techzone 4, Greater Noida West, on October 6, 2024, was a tremendous success. With the theme CATCH THEM EARLY, the camp was a collaborative initiative between KAL Foundation, Avishka Council, I CAN WIN FOUNDATION, and organized by MAX Vaishali and ICanCaRe. Dr. Pawan Gupta, Sr. Director at MAX Vaishali and Founder of ICanCaRe, served as the Chief Guest. Dr. Rashi Agrawal, Clinical Oncologist at MAX, and Mr. Sumeet Ankur from Kashiyana Foundation were Guests of Honor. Dr. Nishant Srivastava (Avishka Foundation), Dr. Rajeev Verma (KAL Foundation), and Ms. Akansha Sethi (MAX) managed the event arrangements.

The camp focused on essential health screenings, with 30 women receiving mammography services and 112 individuals undergoing general screenings, including bone densitometry, oral examinations, and routine blood tests. Volunteers were acknowledged for their efforts with certificates presented by the dignitaries.

For more pictures of the camp – https://photos.app.goo.gl/hZkYPd2Zhz7dQcpg8

In his address, Mr. Sumeet Ankur emphasized the importance of drug control among youth and families.

Dr. Rashi Agrawal provided insights into the risk factors and early detection of breast cancer, highlighting it as the most common cancer among women worldwide.

As Chief Guest, Dr. Pawan Gupta underscored the significance of adopting a healthy lifestyle to prevent chronic diseases, resonating with the camp’s theme, which aligns with the mission of the I CAN WIN FOUNDATION. He encouraged women to perform regular breast self-examinations, stating, “Three minutes, three fingers, once every 30 days can save lives.”

Dt. Sonal Bhatia, Co-Director (Social) of ICanCaRe’s PINK ANGEL Campaign, in her message emphasised the importance of women prioritising their health, stating, “The greatest mistake a woman can make is neglecting her own well-being. If she is healthy, the entire family benefits.

The camp, which ran from 10 AM to 4 PM, concluded with a vote of thanks and certificates awarded to all volunteers for their contributions.

#PinkAngel #HealthCamp #ICanCaRe #WomensHealth #EarlyDetection #BreastCancerAwareness #HealthyLifestyle #catchthemearly #pawangupta #icanwinfoundation #MAX

 

https://www.linkedin.com/pulse/icancare-pink-angel-catch-them-early-camp-06102024-icancare2015-yrorc

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