Author: ICanCaRe

Innovative Cancer Care and Rehabilitation Pvt. Ltd. (ICanCaRe) is a health tech start-up working in providing innovative solutions in the field of cancer prevention, care & rehabilitation, striving to make life comfortable and easy beyond cancer for all winners and survivors. ICanCaRe is recognized as Start-up by DPIIT, Government of India, incubated at Gujarat University Start-up and Entrepreneurship Council (GUSEC), and is a lifetime member of Millennial India International Chamber of Commerce Industry & Agriculture (MIICCIA). ICanCaRe in its mission "SAVE the Youth" runs two popular campaigns #knowtobacco and #chotadaana. ICanCaRe is in the business of tobacco Cessation (QUIT TOBACCO) as a means of tobacco control through a clinically validated protocol intervention model, and capacity building for the same by Gujarat University accredited certified specialist courses.

Tobacco MARSHAL Program Launched in Odisha to Combat Rising Tobacco Menace

Bhubaneswar | April 13, 2025

In a powerful move to combat the growing menace of tobacco addiction and oral cancer in Odisha, I CAN WIN Foundation, in collaboration with ICanCaRe and Gupta Distributors, launched the Tobacco MARSHAL Program in Bhubaneswar. The introductory session was held at the Hanspal office of Gupta Distributors, graciously hosted by Mr. Prerit Gupta, Director, and supported by Mr. Rajesh Gupta, Chairman, Gupta Group of Businesses.

Led by Dr. Pawan Gupta, Senior Director – Surgical Oncology at MAX Hospitals, Delhi NCR, and Founder of ICanCaRe, the session educated the audience on early signs of oral cancer—highlighting the campaign message: “Catch Cancer at Stage 0 with Chhota Daana.”

👥 Dignitaries and Key Participants

The session witnessed the enthusiastic participation of several prominent individuals:

  • Mr. Biswajit Patra, Businessman and Secretary Elect, Rotary Club Bhubaneswar, expressed commitment to partner with ICanCaRe to take the Tobacco MARSHAL initiative to grassroots through Rotary channels.
  • Mr. Prashanna Kumar Mishra, Advocate, Odisha Bar Association, proposed tobacco awareness camps at Cuttack High Court for members of the legal community.
  • Mr. Rakesh Barick, Secretary, SAI Sports Association & Manager at Panasonic Odisha, showed interest in organizing a mega awareness drive with a seating capacity of 1000.
  • Ms. Ipshita Sarkar, Psycho-oncologist, actively addressed psychological aspects of tobacco addiction and guided participants through mental health aspects of cessation.

🔬 Real Impact: From Awareness to Action

The event was not just informative but also action-oriented:

  • Three participants were screened and found with restricted mouth opening and lesions, who were immediately guided for further diagnosis and treatment.
  • The revolutionary device TrisCaRe was introduced as a vital solution for trismus management in oral cancer and pre-cancer cases.

Dr. Pawan emphasized the availability of structured medical treatment to help individuals quit tobacco and highlighted the digital quitline (📞 9773856664) and the ICanCaRe App-based Quit Program that provides behavioral and pharmacological support.

💬 Questions That Matter

One of the most relevant and heartfelt questions came from Mr. Prerit and Mr. Anis:
“How can one resist peer pressure when everyone in the friend circle uses tobacco and alcohol?”
 Dr. Pawan’s response was direct and empowering:

“Motivation is the key—and the good news is that medical treatment is available to help quit tobacco. With proper support and medication for just 3 months, one can be free from cravings and withdrawal symptoms.”

Mr. Anis, inspired by the session, immediately scheduled a consultation to help his father begin the tobacco cessation journey.

🔗 Watch the Full Program Here

📺 YouTube Live – Gupta Distributors https://www.youtube.com/live/vhsUxES-aKA

🌱 The Beginning of a Movement in Odisha

The session ended on a hopeful note, with Mr. Rajesh Gupta committing full support to the #SaveTheYouth campaign in Odisha. Volunteers came forward to enroll as Tobacco MARSHALs and pledged to spread awareness in schools, offices, and communities.

📞 Call to Action

💬 Want to be a part of this movement?
🔗 Register as a Tobacco MARSHAL here: www.icancare.in/academy/marshal
 📞 Helpline: 9773856664
📧 Email: support@icancare.com

Together, let’s kill the modern demon – Tambaku-Asur.
Let’s save lives. Let’s save our youth.

https://www.linkedin.com/pulse/introducing-tobacco-marshal-odisha-groundbreaking-step-towards-whdcc

Revolutionizing Oral Cancer Care: ICanCaRe’s Innovations at ODITELEMEDICON 2025

Dr. Pawan Gupta, Executive Committee Member of the Telemedicine Society of India (TSI) 2023–2025, had the honor of delivering a keynote address at the prestigious 13th ODITELEMEDICON 2025. This significant event was organized by the TSI Odisha Chapter in collaboration with the District Health Administration, Angul, on April 12, 2025, at the Black Diamond Complex, Angul, Odisha. The conference’s central theme, “Emerging Technologies Influencing Healthcare Services,” provided an excellent platform to explore innovative solutions in healthcare delivery.

In his compelling presentation, titled “NEWER MODALITIES of TELECARE in Oral Cancer – Indian Solution for Indian Problem”, Dr. Gupta addressed the critical need for accessible and scalable telecare solutions tailored specifically for oral cancer management in India’s rural and underserved regions.

Dr. Gupta highlighted pressing challenges in oral cancer care, including limited availability of skilled healthcare professionals, gaps in public awareness, insufficient follow-up for oral pre-malignant lesions (PML), and the absence of regional quitline services. To address these challenges, he showcased the pioneering telecare model developed by ICanCaRe, a holistic approach blending digital technology, community engagement, and advanced healthcare solutions.

Significant initiatives presented include:

  • The ICanCaRe digital platform facilitating tele-consultations, tobacco cessation programs, and comprehensive patient management.
  • AI-driven diagnostic tools for the early detection and accurate categorization of oral lesions, in partnership with prestigious institutions like IIT Delhi and RRCAT.
  • Adoption of non-invasive therapies such as Photodynamic Therapy (PDT) and Photobiomodulation (PBM) for effectively treating PML and recurrent oral cancers.
  • Introduction of the patented TrisCaRe mouth-opening device, an innovative solution for managing trismus caused by smokeless tobacco use.

Dr. Gupta shared powerful case studies demonstrating the remarkable success of ICanCaRe’s tobacco cessation programs, achieving significant lesion regression and dramatically improving patient outcomes. Additionally, he underscored the extensive training initiatives by the ICanCaRe Academy, which has successfully trained over 950 certified tobacco cessation experts nationwide, significantly enhancing local healthcare capacity.

Concluding his address, Dr. Gupta emphasized the need for robust collaboration among government agencies, NGOs, PSUs, and the private sector to create an integrated ecosystem. Leveraging telemedicine and advanced technology, this collaborative model aims to reduce the prevalence of oral cancer effectively and pave the way toward a Tobacco-Free Bharat.

📸 More highlights from the program here: ODITELEMEDICON 2025 Google Album

https://www.linkedin.com/pulse/revolutionizing-oral-cancer-care-icancares-innovations-oditelemedicon-ojqnc

🌸 Empowering Women to Empower Others: The Pink Angel Movement Reaches Moradabad

“Empowered women Empowered Societies.”

This powerful belief came alive on 2nd April 2025 at RSD Academy, Moradabad, as 128 passionate participants from the fields of nursing, pharmacy, and paramedical sciences came together to attend the Pink Angel – Empower Her Course, an initiative of the ICanCaRe Women Health Initiative.

The event was not just a training session — it was a celebration of female leadership in healthcare, a call to action, and a platform to create real change at the grassroots level.

🌟 What is the Pink Angel Initiative?

Launched by ICanCaRe, the Pink Angel program is a structured training and empowerment initiative designed to build a cadre of women healthcare workers who act as community health champions. These Pink Angels are trained to:

  • Educate women about common health issues
  • Promote early detection of cancers (especially breast, cervical, and oral)
  • Facilitate access to healthcare and preventive strategies
  • Break taboos and encourage conversations around women’s health

The course has already created ripples of change across several cities in India — and Moradabad just joined the movement with a wave of enthusiasm.

🎤 Inaugural Session – A Warm Welcome

The event began with an inspiring welcome address by Dr. Garima Sharma, Convenor of the Moradabad program and Director at RSD Hospital. She emphasized the importance of reaching out to underserved women and was thrilled to host the program at RSD Academy.

🩷 A Chief Guest Who Walked the Talk

The event’s highlight was the deeply personal and moving address by Dr. Gurusahran Kumar, a cancer winner and the day’s Chief Guest. Her powerful message touched the hearts of all present:

“Early detection saved my life. Now it’s your turn to save others.”

She urged the newly trained Pink Angels to become advocates in their homes, clinics, and communities — changing one life at a time.

💡 Introducing the Pink Angel Philosophy

Prof. Dr. Pawan Gupta, M.Ch., Senior Director of Surgical Oncology at Max Vaishali and Founder of ICanCaRe, introduced the Pink Angel concept with passion and clarity. He described Pink Angels as the bridge between medical expertise and community awareness. He reminded participants that common women’s health issues often go unnoticed — until it’s too late — and that Pink Angels are vital in changing that narrative.

Dt. Sonal Bhatia, Co-Convenor and a senior nutritionist, shared stories of her own experience supporting women through simple nutritional interventions. She highlighted the emotional strength and empathy women bring when supporting one another, making the Pink Angel mission truly women-led and community-focused.

Dr. Rashi Agrawal, Senior Clinical Oncologist and Director at ICanCaRe Women Health Initiative, shared her commitment to enrolling more Pink Angels across India. She emphasized the importance of this network in increasing screening, vaccination, and awareness in both urban and rural belts.

🩺 The Four Pillars of Women’s Health – Course Highlights

The training program included four engaging and interactive expert sessions:

1️⃣ Breast Health and Cancer

Speaker: Dr. Rashi Agrawal
 Covered signs of breast cancer, myths around mammograms, and methods for self-examination. The talk empowered participants to teach these skills in their communities.

2️⃣ Oral Health and Tobacco

Speaker: Prof. Dr. Pawan Gupta
 Revealed the strong connection between oral hygiene, tobacco habits, and oral cancers. He encouraged participants to screen regularly and educate others using simple visual aids.

3️⃣ Cervical Cancer and Vaccination

Speaker: Dr. Rashi Agrawal
 Explained the importance of HPV vaccination and early screening, especially in adolescent girls. Her talk made cervical cancer feel less intimidating and more preventable.

4️⃣ Nutrition, Vitamin D & Osteoporosis Prevention

Speaker: Dt. Sonal Bhatia
 Provided real-world advice on using local foods to boost immunity, bone strength, and overall health. She also raised awareness on Vitamin D deficiency — a silent epidemic among Indian women.

🎓 Certificates and a Sense of Purpose

At the conclusion of the course, all 128 participants received official certificates acknowledging their commitment to women’s health. The course was conducted in partnership with:

  • MAX Institute of Medical Education (MIME)
  • ICanCaRe Academy
  • RSD Hospital & Academy, Moradabad

📸 Capturing the Movement

The energy and inspiration from the event were beautifully captured in photographs, now available here:
 👉 📸 Photo Album

🌈 Final Thoughts

The Pink Angel movement is more than a training—it’s a transformation. Each woman who attended now carries the knowledge, confidence, and commitment to make a difference. In households, clinics, and streets of Moradabad, we now have 128 empowered women ready to protect, educate, and uplift others.

As this network grows, so does the hope of a healthier, more informed society. The future of women’s health lies not just in hospitals, but in the hearts of women helping women.